"If you don't pay for it, you are the product". Facebook creates detailed profiles on both its users and on people who don't have an account. It's a dream come true for any spy agency: the world's biggest people database, where people report on themselves and on each other. Their algorithmic newsfeed has a huge influence on how its users see the world, allowing companies and governments to manipulate their perception, and even their mood.

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Can you boil someone down to a single score? Upstairs.me wants us all to rate each other. On top of that, they want to store all this in a blockchain, so they are less accountable, and it will be impossible to really delete any data. This will invite abuse and create incredible social pressure which will lead to a culture of self-censorship. This violently ignorant startup is probably illegal in the EU.

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