Which of these two is more creepy?

Cambridge Analytica
Cambridge Analytica

This company creates detailed psychological profiles from your data, and then uses that to influence elections. They know what messages you will be most susceptible to. They worked on the Trump campagne.

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VS
Score Assured
Score Assured

This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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