Which of these two is more creepy?

Parabon
Parabon

This company claims to do DNA Phenotyping - recreating what someone's face looks like from just their DNA. The question: could you convict someone of a crime based on this technology?

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VS
Score Assured
Score Assured

This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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