Which of these two is more creepy?

Deemly
Deemly

This company aggregates your reputation from various online sources to create one single score. Just like the Chinese government is doing. These reputation systems amplify social pressure, leading to an increase in censorship and risk avoidance.

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VS
Equifax
Equifax

A credit scorer and databroker that has not only created intimate profiles on people, but had such poor security that in 2017 their databases were hacked. Sensitive data on millions of Americans is now out in the open.

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