Which of these two is more creepy?

FaceFirst
FaceFirst

This face recognition company's software is used in public spaces like stadiums, and matches 20 million faces per second. It can track people as they move from store to store, and alert security personnel.

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VS
Navistone
Navistone

A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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