Which of these two is more creepy?

Equifax
Equifax

A credit scorer and databroker that has not only created intimate profiles on people, but had such poor security that in 2017 their databases were hacked. Sensitive data on millions of Americans is now out in the open.

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VS
Score Assured
Score Assured

This company works for landlords. Renters are "...required to grant it full access to your Facebook, LinkedIn, Twitter and/or Instagram profiles. From there, Tenant Assured scrapes your site activity, including entire conversation threads and private messages; runs it through natural language processing and other analytic software; and finally, spits out a report that catalogs everything from your personality to your 'financial stress level'."

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