A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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Peeple is an app to rate the people around you. The makers assume people will be sincere, honest, and nice to each other, while the truth is these systems amplify the most judgemental parts of ourselves. They "want character to be a new form of currency", which assumes that our character is something we can completely change if only we did our best, ignoring all environmental factors.

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