Which of these two is more creepy?

Google
Google

It's cookies are in at least 80% of all website so it knows what you visit online, it has detailed profiles on its users, knows their calendar, emails, work documents. They are in your phone, in your home, listening in. Their Streetview cars are 3D scanning our streets. Google's CEO in 2010: “I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next.”

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VS
Navistone
Navistone

A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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