A company that does "data onboarding": coupling online website visitors to their real life addresses. For example: people who visited webpages about foot diseases were surprised to get real mail with advertisements for treatment.

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A lot of new security companies focus on 'insider threats'. RedOwl takes data from employees, including their emails and social media feed, and generates a list of the ones you should keep an eye on.. including those that might leak to the press.

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