Peeple is an app to rate the people around you. The makers assume people will be sincere, honest, and nice to each other, while the truth is these systems amplify the most judgemental parts of ourselves. They "want character to be a new form of currency", which assumes that our character is something we can completely change if only we did our best, ignoring all environmental factors.

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"If you don't pay for it, you are the product". Facebook creates detailed profiles on both its users and on people who don't have an account. It's a dream come true for any spy agency: the world's biggest people database, where people report on themselves and on each other. Their algorithmic newsfeed has a huge influence on how its users see the world, allowing companies and governments to manipulate their perception, and even their mood.

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