You get a better deal on insurance as long as you and your friends don't make any claims. This increases social pressure to not make claims, which could lead to bad situations. Secondly, a core idea behind insurance is solidarity with those less fortunate. Segmenting the market could mean higher premiums for the poor.

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This face recognition company's software is used in public spaces like stadiums, and matches 20 million faces per second. It can track people as they move from store to store, and alert security personnel.

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