How often this was voted the creepiest of the two: 66%
Votes saying "creepiest" 12947
Votes saying "creepy, but the other one is even creepier" 6596
Total number of votes so far 19543

This company aggregates your reputation from various online sources to create one single score. Just like the Chinese government is doing. These reputation systems amplify social pressure, leading to an increase in censorship and risk avoidance.