How often this was voted the creepiest of the two: 66%
Votes saying "creepiest" 27937
Votes saying "creepy, but the other one is even creepier" 14378
Total number of votes so far 42315

This company aggregates your reputation from various online sources to create one single score. Just like the Chinese government is doing. These reputation systems amplify social pressure, leading to an increase in censorship and risk avoidance.